Archive for November, 2012

Butool Jamal

November 24, 2012

butool jamal street style india

Butool Jamal. Fashion features writer, ELLE India. Can read faster than the speed of light, wishes to be a melancholic character from a Murakami novel, and is overly dependent on IMDB.

How was your childhood like?
I grew up in many different cities – Bombay, Madras, London, Delhi – my parents shifted base almost every three years because my father is a hotelier. We always came back to Bombay though somehow. I used to hate moving but now I actually feel restless after a couple of years in the same place, like it’s time to move on!

How did you get involved in fashion?
I studied history in college but even then I was involved in fashion societies or I did costumes for theatre productions. When I came to Bombay I knew I wanted to get into fashion somehow. I interned at Vogue for three months, then ELLE, and fortunately they let me stick around!

Describe your work at ELLE as a fashion features writer?
The great thing about working at ELLE is that you get to do so much more than what your regular job description would require. While I write and edit text for the fashion-related pages – designer interviews, fashion news, shoots – I also get to write about other things like film, art, or music, and interview/meet interesting(sometimes crazy) people.

What’s the best thing about Bombay?
That even at 3a.m. there’s somebody on the road.

Favourite book.
This list could be endless but Tender is the Night by Scott Fitzgerald or The 13 and a 1/2 Lives of Captain Bluebear by Walter Moers(who doesn’t want to read about an intellectual bear adopted by mini pirates?)

Worst vice.
I’m very slow and I refuse to be rushed.

Favourite sound.
A cat purring like an engine.

Favourite websites.
Flavorwire,, and fashion blogs – The Sartorialist, Park & Cube, Lahlah is Here.

Favourite labels.
Pero by Aneeth Arora, The Bungalow by Mathieu Gugumus.

Something that only you can do and nobody else you know can?
Read faster than the speed of light. Or just very fast.

Worst fashion secret.
Most of my wardrobe is borrowed/second hand from my two aunts.

Photographed in Bombay during Lakme Fashion Week in August ’12.


Elton Fernandez|Art of the Trench

November 13, 2012

elton fernandez make up artist mumbai 2011

elton fernandez make up artist mumbai 2011

Elton Fernandez. Make-up artist/hair stylist.

Photographed in Bandra in 2011 for Burberry Art of the Trench.

Priya Kishore

November 9, 2012

priya kishore street style delhi

“I flew last night, over skyscrapers, over fields, and landed in a forest clearing. The rest is rather hazy. Usually the memory of dreams elude me; they vanish when I wake.” – Priya Kishore, founder of Bombay Electric.

A film you recommend?
Sans Soleil. It’s about nothing and everything. You’ll love it..

Photographed in Delhi during Wills India Fashion Week.


November 7, 2012
meera ganapathi street fashion mumbai
Meera Ganapathi. 26. Can’t focus on anything for long, likes Punjabi music, one half of Two Material Girls, and is currently suppressing an urge to sing. Photographed earlier this year in May in Bandra.
What are the names of your cats?
Norman Francis and the other one is yet to be christened. Right now we’re going by, ‘Aye! Noooo!’
What are you listening to now?
Keep you by Class Actress and  Thrift shop by Macklemore.

Films you have watched the most number of times?
City of Lost Children, Edward Scissorhands, Napoleon Dynamite, and predictably Amelie.
How would you describe your work?
Material Girls is where I take out all my creative frustration. My needle pierces cloth with very righteous creative anger. “You won’t let me do this advertising???? Fuck you, fuck you, fuck you!”

What’s your favourite book?
The Great Gatsby. It’s set in my favourite time period, when minds were open, fashion was incredible, music was deeply romantic….

your worst vice?
I can’t focus on anything for too long. It’s frustrating. Like, I have no less than seven tabs open at any point on Chrome. Or if I’m watching a movie, I’m simultaneously googling the plot. Or I have to read two books at once; one when I’m bored and one when I need to sleep.

… your favourite sound?
Like every unhealthy Indian I respect a good oily sizzle in the pan; a very comforting sound. Second most favourite sound would be teeth gnashing. On a separate note, ‘gnashing’ is such a great word.

…your favourite website? People who run this site might know me personally. They have articles on all off-beat, weird things I’m usually interested in. Like, “Strangely Beautiful Photos Of Fake Cakes and Bodies Of Water.”

…your favourite label?
I’m not loyal to any labels. I like a healthy mix of street shopping and travel shopping. And I look terrible in over fancy clothes, like a priss ball.

…your worst fashion secret?
There are too many Bata school shoes in my house that I use way too often and way too shamelessly.

…a secret you’re tired of keeping?
For some reason I really, really, like Punjabi music. It’s very odd.

…best thing about NH7 Weekender?
Seun Kuti and Manganiyar Seduction.

…worst thing about NH7 Weekender?
The boob grope(at the security check).

What’s the best thing about where you’re now?
Mumbai is so awful, polluted, crowded, and shitty, but one week in Bangalore and I crave Mumbai. I can’t tell why, but I guess that is the best part.