Archive for the ‘4. Commissions’ Category

Ruchika Sachdeva | Art of the Trench

August 3, 2014

street style india

Ruchika Sachdeva, 26. Fashion Designer.

Likes oversized stuff and has recently started growing her own ‘food’. Currently reading Young Earth and listening to Metronomy.

Photographed in Delhi in November 2011 for Burberry Art of the Trench.

Divrina & Pablo | Art of the Trench

June 9, 2014

art of the trench
Divrina Dhingra. Writer/reader/water baby.
Pablo. Dog.

Photographed in Delhi in November 2011 for Burberry Art of the Trench.

Nikhil D | Art of the Trench

April 25, 2014

street fashion mumbai india
Nikhil D. Works as a fashion stylist. Does not eat fruits. Is currently listening to Nils Frahm.

Photographed in Delhi in 2011 for Burberry Art of the Trench.

Edward Lalrempuia | Art of the Trench

March 11, 2014

street style india
Edward Lalrempuia. Mizo. Works as a fashion stylist. Is addicted to his phone.

Photographed in Bandra in 2011 for Burberry Art of the Trench.

Sharon Crawford | Art of the Trench

March 5, 2014

street style mumbai india

Growing up in Pakistan and attending a little boarding school hidden in the foothills of the Himalayas, I started off a far cry from the world of fashion and design though I loved sketching, painting, and shopping for fabric at the night bazaars. With the lights ablaze on all the sparkling bangles, I would sit enchanted as roll after roll of embroidered chiffons, silks, and cottons would be unfurled in front of us to choose fabrics for new salwar kameezes. 

When I was about 12, a family friend asked me if there was anything she could bring back from a visit to the UK and for some reason I asked for a fashion magazine. She brought me back a copy of Vogue and although she had ripped out all the pages with nudity, it was the most intriguing thing I had ever seen.” 

– Sharon Crawford, 29. Fashion Stylist.

Photographed in Bandra in 2011 for Burberry|Art of the Trench.

Neha Dhupia | Art of the Trench

March 1, 2014

Street fashion mumbai india

Neha Dhupia. Miss India 2002 / Bollywood Actor.

Photographed in Bandra, Bombay in 2011 for Burberry|Art of the Trench.

Monica Dogra | Art of the Trench

February 23, 2014

monica dogra street style mumbai
Monica Dogra/Shaair. Seed Planter/ Music Maker/ Actor/ Activist

Photographed in Bandra in 2011 for Burberry|Art of the Trench.

Photoshoot|bhane.

May 18, 2013

Pronounced as bha-nay. Means sunrise in Gurmukhi. I did a ‘street style inspired’ shoot for them sometime in October 2012. We shot on the streets of Delhi(mostly south)…with old & urban structures as backdrops, in bylanes & back lanes, in parks & markets…

Delhi is beautiful; well, some of it. 15 years ago while growing up in Delhi I thought I’d never be able to leave the place. It was greener, and there were lesser cars and lesser people. It’s changed quite a bit now – there are more malls, many more flyovers, traffic jams are longer, & everything looks too clean like the entire city is trying to hide something. Some places look like they are about to explode..

However, it’s still amazing in winters, its back alleys have great character, and some areas still look the same as they did 15 years ago…

morning delhi sky

tania fadte

photoshoot location delhi

bhane street style shoot india

bhane street style shoot india

photoshoot location delhi

photoshoot location delhi

bhane street style shoot india

bhane street style shoot india

photoshoot location delhi

photoshoot location delhi

photoshoot location delhi

photoshoot location delhi

bhane street style shoot india

bhane street style shoot india

photoshoot location delhi

photoshoot location delhi

photoshoot location delhi

delhi shoot location

bhane street style shoot india

bhane street style photo shoot india

delhi shoot location

photoshoot location delhi

photoshoot location delhi

bhane street style shoot india

aditi shah model

odette syiem

bhane street style shoot india

bhane street style shoot india

bhane street style shoot india

bhane street style shoot india

bhane street style shoot india

bhane street style shoot india

bhane street style shoot india

photoshoot location delhi

bhane street style shoot india

bhane street style shoot india

Models: Kaka. Aditi. Odette. Carol. Pranav. Richa. Arshia. Shoot styled by Tania Fadte.

bhane clothes are simple and nice. Look them up here +credits(stuff used in the shoot). Read more about them here & here.

new delhi shoot location

new delhi

new delhi shoot location

loc22

delhi men fashion

Elton Fernandez|Art of the Trench

November 13, 2012

elton fernandez make up artist mumbai 2011

elton fernandez make up artist mumbai 2011

Elton Fernandez. Make-up artist/hair stylist.

Photographed in Bandra in 2011 for Burberry Art of the Trench.

A collaboration & a curtain.

March 2, 2012

Sometime last year, I worked with people from Somesuch & Co. & BMB agency on a project for Cobra beer. They were shooting Cobra tv commercial in Bombay meant for UK television+making a city guide on fashion, food, and music for The Guardian website.

I was one of the collaborators along with B.L.O.T. & Vandana Verma(watch their films here & here). All 3 short films were directed by George Belfield & shot by Simon Pinfield.

The city guide on fashion that I worked on is here. Link. It has nervous me talking about what I do on this blog..+ shooting a lookbook for Nor Black Nor White in Dadar flower market, talking to Bandana Tewari & Little Shilpa..and just generally hanging out on the streets..

little shilpa workshop
Little Shilpa’s work desk.

dadar flower market india street

dadar flower market india street

street fashion india dadar

street fashion india dadar flower market

street fashion india dadar flower market

priyanka bose dadar flower market

priyanka bose dadar flower market
Priyanka Bose in NorBlackNorWhite at Dadar Flower Market.

street style mumbai dadar flower market

dadar flower market india street

simon and george

simon and george
Simon & George at Simon & George in Colaba.

I also did street casting for the tv commerical(I’m also in it), & was helped by my friend Paloma(she knew all the ‘coolest’ kids).

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street fashion india

street fashion india

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Alisha Netalkar. Trey Munroe. Shreya Dube. Gitanjali Dang. Rahul Chhab.
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At the trials/auditions in Versova.

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street fashion india
This boy is wearing his own stuff.

street style india

street style india
Daniel Wolfe filming AJ at the trials.
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worli view sea link
On the day of the shoot. 6a.m. call time. This is at 7.

street style india
Kanakee.

street fashion india

street fashion india
Namita Sekhar.

rachel bayros fashion model india
Rachel Bayros.

street style india vandana verma

street fashion india
Vandana Verma.

street style india
Amrita Bagchi.

street fashion india

street fashion india
Saurabh Saple.

street fashion india

street fashion

street fashion india

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street fashion india

street fashion india

shooting at vt

Most of the TVC was shot at VT station, on a moving train, & at an abandoned station about 3 hours away from Bombay.

abandoned station

abandoned

street fashion india

After 40 days of field work and two months of post-production, the video is finally up. It’s called The Train. Watch it here. Directed by Daniel Wolfe, ex-chef, also known as the “problem director.” Styled by Hannah Edwards, who also recently styled MIA’s Bad Girls video.

street style india

fashion mumbai

street fashion india

It’s too late to call this a preview. It was meant to be one.

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Lakme Fashion Week started today. I’m supposed to be at the venue. Instead, I’m sitting in my room and staring at this curtain.

my room

Nidhi Jacob|Art of the Trench

February 25, 2012

nidhi jacob art of the trench

nidhi jacob art of the trench

“I bought my first trench coat only last year in November. Have worn it about 5 times since I got it. The only thing that makes me happy about it is that it’s XXL so it’s quite comfy.

I bought the trench primarily for Delhi winters. I think it would feel pretty ridiculous to wear a trench in Bombay. Could wear it during the rains but I’m not sure if mine is waterproof. I do have a raincoat that could be trench-y.

I’m more of a sweater girl, really.”
-Nidhi Jacob. Deputy Fashion Editor, Marie Claire.

I also made a series of short films with Nidhi in October. These are screen shots from one of the films.

nidhi jacob film

nidhi film

It’s almost ready. And will be up soon.

Art of the Trench.

February 2, 2012

india art of the trench
Indu. Karan’s Grandmother.

“I found this photo in a shoe box when I was looking for some pictures to be framed on my family wall. It was a beige trench & the photo is about 60 years old.

My grandmother got married at 20 and she got this coat made sometime then. The fabric was for 150Rs. and the stitching cost her about 40Rs. She would wear it with her saris and suits. When she’d wear this out in Bombay, people would call her Rani of Punjab…because, at that time, no one else would wear a trench. People considered it as something royal and international.

The photo was taken in Sonipat, Haryana.

karan berry art of the trench india

street style india art of the trench burberry
Karan Berry. Shoe designer at a.k.a. bespoke

“I have 2 trench coats. A trench coat for me is like a shield. It’s an interesting piece of garment which not only protects but also is a style statement. It carries the identity of the wearer.”

I photographed Karan in October for Burberry’s Art of the Trench project. Rest of the photos(about 50) are up on the AoTT site (takes a while to load; click on “view latest”). Photos were only meant to go online but now they’re part of an exhibition.

Below is a short video of Christopher Bailey talking about the project and my involvement with it.

priya kishore art of the trench
Priya Kishore, Bombay Electric. 

The exhibition is on from 3rd-12th Feb at Burberry store, Oberoi, Gurgaon. See you all there.

street style women

Men’s Fashion in Small Towns|Preview

September 9, 2011

Sometime in July, I was contacted by the people at Future Brands for documenting street fashion in a bunch of small towns in India. The project was for one of their clients, Madura Garments-one of the biggest apparel retail companies in India.

My brief was to document fashion in these towns as I’d previously done in Jodhpur & Shillong…with the focus being on men’s fashion. My end task was to provide insights via photographs that’d probably help them understand the ‘underlying ethos of dominant aesthetic preferences’ in contemporary India, and maybe help find answers to questions like: How certain fashions develop in small towns? What affects the general style of dressing? Why people wear what they wear…?.& so on…

I would be posting about all these towns separately a little later. This is a preview.

I’ve also done a long story(3000+ words-before getting edited) for HT Brunch – it’ll be out sometime in October. The story mostly covers trends I noticed in these small towns, analogies that I drew between street fashion & urban fashion(similar to this and this), and things I experienced while being on the road…

street style men india

street style men india

street style men india

street style men india

auto rickshaw india

Aurangabad. Here, I was detained by cops for two hours for taking photos inside the high court premises. And this other time I was followed by two drunk men who wanted money & my camera.
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street style men india

street style men india

street style men india

street style men india

street style men india

Asansol. The only people I found interesting here were the rickshaw-walas and the day-labourers(actually this was the case pretty much in all towns).
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street style fashion salem india

street style fashion salem india

street style fashion salem india

street style fashion salem india

street style fashion salem india

Salem. Salem was the cleanest of all these places, surrounded by hills(and a small hill station-Yercaud), and the only place I wouldn’t mind going back to.

yercaud

Rest other towns were not appealing at all & there was nothing much to do. That also made me a little sad. I would often think about the kind of lives kids here live and couldn’t help but compare it to mine in the city. All the things I can do and have access to, while people here don’t….even if it is as trivial as deciding which wifi enabled coffee shop to sit at. That may not be a great example but in a big city one has many options and choices- where to go; where to eat; where to shop; where to hang out…while in small towns it’s always this one average looking place where everything seems slow and everybody looks disconnected. I’m sure the town has its own reasons to be like that…

In Salem, it also seemed like there were no young people in the age group of 15-25. Someone said, “Most youngsters go to the big cities to study and when they come back for the weekend, they stay inside their homes. Once they’re finished with college they get jobs outside+there is nothing really to do here for anybody to stick around for long..except for the old people.”

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street style fashion bareilly india

street style fashion bareilly india

street style fashion bareilly india

street style fashion bareilly india

indian men

Bareilly. I got mobbed here.
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I took about 2000+ photos & mostly ended up photographing the poor working class people on the streets as slightly-urban, middle-class fashion was nothing new or different(I did take photos for the sake of documentation). Another thing common in all these places was the crowds in the markets. It seemed like no matter what, people just never stopped shopping. I find that slightly crazy.
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My travel screenshop looked like a mini-India in itself. This is via google-maps..right in the beginning when I was calculating and figuring out the trip.

india map travel

The trip was about 20 days long with me spending about 3-4 days in each town – involved 6 flights(two I missed). a few train rides, many cab rides, and a lot of walking in the July sun. All these small towns were about 200 kms. away from the big cities. So it was always plane to the big city and a train/cab to the small city.

mumbai from sky

Each time I flew, I took a window seat just so I could marvel at the crapulous civilization from above, admire the shapes clouds made, stare at the horizon that stretched to eternities, think about how amazing it is for planes to fly in open spaces with no physical barriers and go from one exact land point to the other…and lot of other trivial stuff..

sky from sky

delhi from sky

earth from sky

Hazy earth is obviously Bombay. Blue-green is Delhi. Intestine is somewhere in West bengal.
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One day I’d like my pre-travel map to look like this. A giant steak.


Wearabout x Wallpaper*

August 2, 2011

In June, Wallpaper* did an India based issue – a part of their four year project. This being the third in its series to produce portraits of the BRIC (Brazil, Russia, India and China) nations. In 2009, they were Made in China, last year they were Born in Brazil and this year they are Reborn in India.

During the same month I was one of the guest editors for Wallpaper* online. Below are some used/unused photos from the street style story I was commissioned to do. See the entire series here.

street fashion india acquin pais

street fashion india mens style

Anand Tukaram is a 73 year old fisherman..stays in Versova village. When not fishing, he says, he and few of his friends just sit under a tree for long hours, and talk about life and politics.

street style india

Dheeman Agarwala is currently reading Kerouac’s Lonesome Traveller & just got himself a cook.

street fashion india mens style

Munish Sharma, 25. 
Munish used to be a theatre actor but then he gave up acting..now he works as a casting director & occasionally makes films. He likes the idea of nothingness & Old Monk rum; loves Zoolander & Warhol’s eccentricity; finds inspiration in Blake’s Marriage of Heaven and Hell; likes sunshine, drinking beer in the afternoons, & listening to Venus in Furs on loop…dislikes television, marathi language, and does not approve of circles.

street fashion india mens style

street fashion india mens style

“I like playing when people are around but they don’t necessarily have to be or act like an audience…”
Suhas can be found playing the flute at his regular spot under a tree at Prithvi Theatre…though only in the evenings.

street fashion india men's style

Elton Fernandez, Hair/make up artist. 

street fashion india

Marv D’souza, 25. Fashion Stylist. Marv can fix anything..from buttons to broken hearts. He grew up in Santa Cruz & spent most of his childhood looking at the sky & sketching. His first job was at 15; he did promotions and demos for a microwave company & made 4000 Rs. a month working 3 days a week. He likes Florence & The Machine, strawberries in Nutella, & street shopping. He can sing at the drop of a hat. Dislikes countdowns, gossip mongers, Lady Gaga, and malls.

street fashion india mens style

street fashion india

street fashion india mens style

street fashion india mens style

street fashion india

Jagvir Matharoo. Blogs here.

street fashion india

Neville Bhandara, 22. Aspiring novelist. Currently in journalism. Feet firmly on the ground, head makes trips to the moon and back. Believes in “new ideas and intentions, ideological-revolution, people power…change, change, and change.” Likes smell of old books and new books. Loves T.S. Eliot, sushi, and Sartre.

street fashion india mens style

Karan Berry. Shoe maker.

street style india

Syed Ali Arif. Artist. He grew up in Hyderabad & now lives in Bombay. He loves SrideviHyderabadi Biryani, Vienna, and Gustav Klimt. Check his work here.

street style men india

 

Sasa. Fashion Stylist.

street fashion india mens style

street fashion indiastreet style indian women
Neha, 20. Architecture student
street style indian women
Snehal Fernandez, 18…likes Maggi, pancakes, and Keane.

street fashion india womens style

Ruchika Sachdeva, 24. Fashion Designer.
“I want to develop a niche in providing well tailored trousers, shirts, blazers and similar stuff. I feel that it’s difficult to find good tailored clothing for women in the Indian market and I want to be able to fill this gap. This season, I am doing a lot of panelling and experimenting with a bit of colour..”
street fashion india womens style
Imsu. Business student/Fashion blogger.

Photographed in Outram Line, North Delhi in February.

street fashion india womens style

street fashion india womens style 

Sasha Laloo, 26. Lives in Shillong. She is wearing a seconds coat from Iewduh; linen dress from Iewduh; self-made belt; bag from Berlin; socks from some trade fair; necklaces: traditional Khasi+ other few from Morjim Beach, Goa.

street fashion india women

Girls of Summer. Photographed near Prithvi theatre at Juhu, Bombay.

street fashion india women

Christina Hanghal is a 25 year old fashion stylist…will do anything to find the right window curtains.

Photo taken near St. Andrews Church in Bandra, Bombay.

street fashion india

street fashion india womens style

street fashion india women style

Kismet Nakai. Lives in Chandigarh. Is wearing Kurta from Fab India, shoes from Zara, and carrying a vintage mille-fleurs bag with Petit Point embroidery work.

nidhi sunil street style

Nidhi Sunil, 24. Fashion Model. Nidhi loves cats. And last night she finished a whole box of doughnuts.

street fashion india women style

indian street rickshaw

I’ve been on the road for about 15 days now..shooting street fashion in a few small towns in India. More on this project soon. Last four photos are from Bareilly(my last stop), which is where I am right now. I got mobbed yesterday. 

indian street procession

indian street procession

indian street cow

“…the most eye-popping, synapse-snapping, pulse-pushing place on the planet. “
– Wallpaper* on India

Blonde feature + Commissioned work

July 11, 2011

Blonde is a Germany based fashion magazine..available in Germany, Austria, & Switzerland. You can read all good things about it here on the fashion spot, and a bit about its last issue on Les Mads.

My runway photos from Lakme Fashion Week are part of an article-Indian Summer-in Blonde’s July issue. The article talks about 5 Indian fashion designers and their 2011 Spring/Summer collections. Designers are Little Shilpa, Shivan&Narresh, Sabyasachi, Masaba Gupta, & Manish Arora. Text is by Anna Baur with some insights & inputs by me.

Below are the print-screens; my copy is on its way. Download the legible /hi-res pdf here. It’s in German. Kannst du Deutsch lesen? Ich kann. Ein wenig.

blonde magazine germany

On the cover is Caroline West | Elite NY.

blonde magazine germany indian fashion story

Above: Shivan & Narresh. Below: Little Shilpa(left). Sabyasachi(right).

blonde magazine little shilpa sabyasachi

Below: Masaba Gupta (left). Manish Arora SS 11 Paris(right) 

masaba manish arora blonde magazine

+ I’ve been featured in the magazine as well. Thank you Anna.

manou wearabout featured in blonde magazine

Men of Bombay & few other things

April 15, 2011

I spent last 20 days documenting men’s fashion on the streets of Bombay. Most of the photos in this series are exclusively for Bungalow 8. Read more about this herehere, and here.

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street fashion mumbai

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street fashion blog india

street fashion blog india

street fashion blog india

street fashion blog india

street fashion style mumbai men

street fashion blog india

street fashion blog india

street style mumbai fashion blog

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street fashion blog india

street fashion blog india

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street fashion blog mumbai india

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street fashion blog mumbai india

street fashion blog mumbai india

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street fashion blog india

aki narula mumbai fashion blog

street fashion blog india

street fashion blog india

street fashion blog india

fashion blog india street style

The main course, later tonight, is the launch of men’s wear by Bungalow 8 & Pero + footwear by a.k.a. | along with the presentation of my street photos as a side dish on the walls.

Photos below are from the main course: Bungalow 8 | Pero | a.k.a. bespoke. 

street fashion india bungalow 8

pero men collection

aka shoes karan berry

Event starts at around 7 p.m. Everyone is invited.

street style blog india

Lookbook:Bungalow 8 A/W ’10 – 2

December 19, 2010

lookbook bungalow 8

indian fashion look book

preeti dhata

bungalow 8 mumbai

preeti dhata bungalow 8

bungalow 8 look book

preeti dhata

look book bungalow 8

Lookbook:Bungalow 8 A/W ’10 – 1

December 16, 2010

…the room wasn’t exactly the way we saw it last. It had changed quite a bit with an overabundance of toys…so there are lonely little hippos, plastic ducks, stuffed cats, and fabric frogs..

preeti dhata

indian fashion brandpreeti dhata

preeti dhata

Make up – Brendon D
Stylist – Nidhi Jacob
Model – Preeti Dhata
Designer – Mathieu G

preeti dhatapreeti dhata

This post is getting too long so I have decided to break it in to two parts. Next one follows soon.

bungalow8 lookbook

Lookbook:Bungalow 8 A/W ’10 – the preparation

November 21, 2010

Last month I shot the A/W lookbook for Bungalow 8. This post contains: an interview with the designer Mathieu G + all that we did before the shoot – ideating over emails, location scouting, layouting + a preview.


Mathieu Gugumus-Leguillon, 32. Designer at Bungalow 8

Childhood and growing up
I had a whimsically happy childhood that was spent growing up in the country side in Normandy, France. I loved to dress up as various characters – from historical figures like Louis XIV to some obscure dancer. It was a way of dreaming for me, based on what I was experiencing at that time -a creative outlet to escape the monotony of my environment – which was a very grey, boring country side.

What I wanted to be as a kid, changed a 1000 times. One of my most recurrent dreams was to become a gardener – to grow all the vegetables of the world.

My mother and my grandmother were always supplying me with costumes and garments that they would actually make. After my grand mother expired, it all stopped..so I started to do it myself. And by the time I turned 15, I realized I was really good at cutting clothes. At that time I was thinking more about doing theater costumes because many of my classmates were in to theater and I was somehow drawn to it. My first  job was to do some costumes for my friends’ dance shows and performances.

*The first bit reminds me of this film that I watched a few years ago – Ma vie en rose*

Lanvin and YSL
At Lanvin, I  was a part of Alber Elbaz’s team & worked in the women’s wear design department.  At YSL, I was in the product design/merchandising team. It was all great, I learned a lot…but I left so I could evolve on my own.

Work process and inspirations
My work starts with the body and its geometry. I believe more in shape and cuts than decoration. Working with very detailed, refined techniques and tricks allow me to incorporate comfort in the designs and then it goes beyond geometry..it becomes about understanding how the body moves.
I never really start with a theme, but more with moods. The sense of the collection usually appears to me at the end of the process- like an invisible thread that suddenly surfaces.

I let my daily inspirations express themselves..from what life brings to me, the women and men I meet, to the places I visit. I feel the constant need to evolve in diverse atmospheres, and that is the best way for me to stay curious, and therefore creative.

How is Bombay street fashion different from Paris’?
In sense of style & color I feel Bombay is more creative. It is going out of its codes and is more experimental, while Paris goes more and more uniform.

Relationship with India
For me this is a place where I am constantly evolving as an individual..and also from a business point of view. I think, today, India is growing in a manner that it appeals to a more contemporary way of life while keeping its identity intact. I have been in India for two years…traveled to Delhi, Rajasthan, Goa, and Pondicherry.. so far my most favorite part has been South India because of its relaxed and resorty mood. I don’t know much Hindi unfortunately, but a sentence I like and can say is: Mai sabse gora hoon is gaon ka(I’m the whitest guy of this village).

Read a two year old article on Mathieu’s association with Bungalow 8 here.

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Preeti is wearing clothes from the collection. Even though this ensemble does not feature in the final selection the way it is here..but well..I like it.

With the last photo being our rough reference, we ended the day deciding we’ll shoot indoors.


Preeti’s top is from – ? (not from Bungalow8)

But things changed – like they always do – as we exchanged more ideas and emails. Finally these images taken from Nidhi’s blog became our references for the shoot.

More trial shots. This, I think, is the bedroom lit by the 4p.m. light at Maithili’s house. The first two shots are supposed to be the opening and closing pages of the book, followed by roughly how each layout would look + photos of elements taken from the room.

Read more about Maithili & Bungalow 8 here and here.

Nidhi’s polka jacket is from the rack on Hill road, Grey t-shirt is from an export surplus store in Pune, satin pants from Forever New, and brogues from a leather export surplus store in Chennai.

Read more about Nidhi here.

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A quick preview of the collection.

Autumn is already over. I hope to put rest of the photos up before the winter ends.


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