Posts Tagged ‘nidhi jacob’

nidhi | delhi fashion week

December 5, 2017

street style fashion week india

What makes you happy?
Having time to myself.

List of things you love.
Black polo necks, spicy fermented foods, cold chai, free afternoons.

What are you currently listening to?
Joji – In Tongues EP

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Nidhi Jacob, stylist. | fashion week, New Delhi.

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instagram | twitter | facebook

Nidhi Jacob | LFW

September 21, 2013

nidhi jacob street style

Nidhi Jacob. Fashion editor, ELLE India. Likes this video.

Do you see a change in your style from what it was before?
Earlier I used to do a lot of clashing prints, nipped in waists, and more figure flattering stuff. Now I am moving towards more boxy mannish things..which is harder to do for my size but I am championing on.

Did you watch anything recently you liked because of its styling or fashion?
I watched this really good French film Fat girl. Then Tomboy. I won’t say I liked them for their fashion but they have really nice cinematography and they are good overall. Also, Reprise & Oslo, August 31st — both have interesting stories.

blogs that you read regularly
vanilla scented / it is minimal in a wearable way not a stern way. I am also trying to tone down my style to more basic.
Then there is this really cool tumblr called notpullteeth – – his blog is called pull teeth. It’s sportswear hip-hop but still very minimal.
we have no style.
Indian — nnyijir.blogspot.com by Renee Nabam. She is based in Bangalore. I think she’s got great movies music references and she really seems to be into the Japanese Korean thing.
then Dolly’s blog — alphabetagaga
jitterbug
lahlah doesn’t post much but hers is still my favourite.
And yeah, they all are from the Northeast.

Why do you think magazines don’t run enough stories about Northeast?
Because they think they are not mainstream enough?

What’s the most common thing people tell you when they see you after long?
“You’ve put on weight.”

How many years have you been attending fashion weeks?
I used to do backstage for Lakme…so  about 7 or 8 now.

Photographed at Lakme Fashion Week in August 2013

Nidhi Jacob|Art of the Trench

February 25, 2012

nidhi jacob art of the trench

nidhi jacob art of the trench

“I bought my first trench coat only last year in November. Have worn it about 5 times since I got it. The only thing that makes me happy about it is that it’s XXL so it’s quite comfy.

I bought the trench primarily for Delhi winters. I think it would feel pretty ridiculous to wear a trench in Bombay. Could wear it during the rains but I’m not sure if mine is waterproof. I do have a raincoat that could be trench-y.

I’m more of a sweater girl, really.”
-Nidhi Jacob. Deputy Fashion Editor, Marie Claire.

I also made a series of short films with Nidhi in October. These are screen shots from one of the films.

nidhi jacob film

nidhi film

It’s almost ready. And will be up soon.

black/red

March 19, 2011

street fashion blog india

nidhi jacob street fashion india

lakme fashion week mumbai

Nidhi Jacob.has a personal style blog here.

Lookbook:Bungalow 8 A/W ’10 – 2

December 19, 2010

lookbook bungalow 8

indian fashion look book

preeti dhata

bungalow 8 mumbai

preeti dhata bungalow 8

bungalow 8 look book

preeti dhata

look book bungalow 8

Lookbook:Bungalow 8 A/W ’10 – the preparation

November 21, 2010

Last month I shot the A/W lookbook for Bungalow 8. This post contains: an interview with the designer Mathieu G + all that we did before the shoot – ideating over emails, location scouting, layouting + a preview.


Mathieu Gugumus-Leguillon, 32. Designer at Bungalow 8

Childhood and growing up
I had a whimsically happy childhood that was spent growing up in the country side in Normandy, France. I loved to dress up as various characters – from historical figures like Louis XIV to some obscure dancer. It was a way of dreaming for me, based on what I was experiencing at that time -a creative outlet to escape the monotony of my environment – which was a very grey, boring country side.

What I wanted to be as a kid, changed a 1000 times. One of my most recurrent dreams was to become a gardener – to grow all the vegetables of the world.

My mother and my grandmother were always supplying me with costumes and garments that they would actually make. After my grand mother expired, it all stopped..so I started to do it myself. And by the time I turned 15, I realized I was really good at cutting clothes. At that time I was thinking more about doing theater costumes because many of my classmates were in to theater and I was somehow drawn to it. My first  job was to do some costumes for my friends’ dance shows and performances.

*The first bit reminds me of this film that I watched a few years ago – Ma vie en rose*

Lanvin and YSL
At Lanvin, I  was a part of Alber Elbaz’s team & worked in the women’s wear design department.  At YSL, I was in the product design/merchandising team. It was all great, I learned a lot…but I left so I could evolve on my own.

Work process and inspirations
My work starts with the body and its geometry. I believe more in shape and cuts than decoration. Working with very detailed, refined techniques and tricks allow me to incorporate comfort in the designs and then it goes beyond geometry..it becomes about understanding how the body moves.
I never really start with a theme, but more with moods. The sense of the collection usually appears to me at the end of the process- like an invisible thread that suddenly surfaces.

I let my daily inspirations express themselves..from what life brings to me, the women and men I meet, to the places I visit. I feel the constant need to evolve in diverse atmospheres, and that is the best way for me to stay curious, and therefore creative.

How is Bombay street fashion different from Paris’?
In sense of style & color I feel Bombay is more creative. It is going out of its codes and is more experimental, while Paris goes more and more uniform.

Relationship with India
For me this is a place where I am constantly evolving as an individual..and also from a business point of view. I think, today, India is growing in a manner that it appeals to a more contemporary way of life while keeping its identity intact. I have been in India for two years…traveled to Delhi, Rajasthan, Goa, and Pondicherry.. so far my most favorite part has been South India because of its relaxed and resorty mood. I don’t know much Hindi unfortunately, but a sentence I like and can say is: Mai sabse gora hoon is gaon ka(I’m the whitest guy of this village).

Read a two year old article on Mathieu’s association with Bungalow 8 here.

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Preeti is wearing clothes from the collection. Even though this ensemble does not feature in the final selection the way it is here..but well..I like it.

With the last photo being our rough reference, we ended the day deciding we’ll shoot indoors.


Preeti’s top is from – ? (not from Bungalow8)

But things changed – like they always do – as we exchanged more ideas and emails. Finally these images taken from Nidhi’s blog became our references for the shoot.

More trial shots. This, I think, is the bedroom lit by the 4p.m. light at Maithili’s house. The first two shots are supposed to be the opening and closing pages of the book, followed by roughly how each layout would look + photos of elements taken from the room.

Read more about Maithili & Bungalow 8 here and here.

Nidhi’s polka jacket is from the rack on Hill road, Grey t-shirt is from an export surplus store in Pune, satin pants from Forever New, and brogues from a leather export surplus store in Chennai.

Read more about Nidhi here.

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A quick preview of the collection.

Autumn is already over. I hope to put rest of the photos up before the winter ends.

Old albums, streets, and grandmothers.

October 6, 2010


“I’m obsessed with family stories, mine and others’. Most of my inspiration comes from old family albums, streets, and grandmothers.”
Nidhi Jacob, 24. Freelance stylist/writer.


Top- a collage made of Nidhi’s grandparents and her father.

Below – a photo of her grandfather, sister and friends.

“I like old things in general. I like my clothes to look either borrowed or worn-in, that way they look like they have some character. 90% of my wardrobe is bought off the streets of Bandra and Colaba. There used to be a guy with a rack of clothes (the type that Goan middle-aged women* really favour; totally my style) on Hill road, Bandra, and everything on that rack was for Rs. 50/-. He’s not there anymore, so i really treasure every piece I bought from him – like a white crepe blouse, a sheer black pleated dress and unusually printed separates.”

*Goan middle-aged women – they could always be seen wearing knee-length dresses or skirt suits and blouses in synthetic fabrics and unusual prints and colours with voluminous sleeves, peplum and fancy buttons.

“I grew up in Pune. I shifted to Mumbai to study fashion when I was 17. After finishing college I went to Chennai for a year to teach fashion illustration/design methodology. Thereafter, I came back to Mumbai to work at Grazia. I love the research and constant movement that a magazine allows. There are people, clothes, photographers, photos, make-up, runway shows; there’s so much one gets to learn and experience about the industry while working with a magazine. I quit Grazia 7 months ago because I was itching to work with my hands. I took some time off…volunteered on an organic farm, and now I am back in Bombay..freelancing.”


Shirt- export surplus store in Pune
Beaded cardi- Colaba causeway
Bell-bottoms- stolen from a friend (stitched using her mom’s old saree)
Wedges- Charles & Keith
Bag- leather export surplus store in Chennai
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These photo is 6 months old..the first time I met Nidhi. She is wearing her father’s spectacles and a two decade old dress picked from some place in Bandra  for about 300 Rupees.